Tag Archives: Fisheries Supply

Competing With Giants

This feature article from the latest issue of Inbound Logistics profiles several small and medium-sized businesses that are using information technology to stay competitive with industry giants. It’s a good read and highlights an important fact about the modern warehouse industry. These days, every distributor is competing with worldwide e-commerce giants like Amazon, eBay, Etsy, Alibaba and Snapdeal. How can small and medium-sized businesses remain competitive without the resources of these huge companies? Customer service is one big differentiator, but there are also many ways that even small companies can use information technology strategically to achieve similar levels of speed, efficiency and flexibility as their bigger peers.

Here are some PathGuide customers who implemented Latitude WMS to solve specific problems and put themselves on even footing with larger industry competitors.

HUB Industrial Supply keeps up with e-retailers like Amazon and Fastenal by focusing on exceptional customer service and just-in-time delivery. After several years of strong growth, executives were concerned that HUB couldn’t keep using small-company processes as it grew into a medium-sized company. HUB chose Latitude to “future-proof” its warehouse, knowing that the WMS would easily scale with them.

Fisheries Supply, located in Seattle, Washington, relies on the local maritime industry for much of its business. They used some of the features in Latitude WMS to build its own will-call system that can have orders ready in as little as 15 minutes. Latitude WMS automatically prioritizes these orders for picking and sends the customer a text message when the order is ready. Fisheries Supply has built a loyal following among local mechanics and boat owners who depend upon this system for its quick turnaround.

One of the specific goals that Jensen Distribution Services had for implementing a WMS was to reduce training time for new employees. By replacing an outdated paper-based receiving process with a paperless one and implementing hands-free voice picking, Jensen was able to reduce weeks of training down to a matter of days, and decreased picking errors by 95%.

C-A-L Ranch, a chain of farm and ranch supply stores, had seasonal spikes in product demand that turned the distribution center floor into a bottleneck. Hiring seasonal labor was not a feasible solution, so Latitude WMS helped C-A-L Ranch be more productive with the same number of workers and get through busy periods without product piling up in the distribution center.

Fisheries Supply Makes a Splash with New Latitude-Enabled Will Call System

PathGuide customers have a knack for finding unexpectedly innovative uses for their Latitude systems. For example, marine distributor Fisheries Supply uses Latitude WMS to automate a high-speed Will Call order system that can have customer orders ready for pickup in 15 minutes. This gives the company a high value market differentiator that boosts sales and reinforces its commitment to customer service.

Fisheries Supply is a marine distribution center that has operated since 1928 in the heart of Seattle’s maritime industry. It deployed Latitude in 2010 to improve order accuracy, but soon found other ways that the new WMS could improve its business, such as job prioritization. By taking advantage of the WMS’s built-in algorithms, Latitude helps employees determine which item is placed in the picking queue first and ranks each individual order by importance. This allows each team to pick the most urgent items 100 percent of the time. Fisheries Supply then realized that this prioritization feature could benefit Will Call orders as well.

Before deploying Latitude, Fisheries Supply assigned Will Call items to a single picker. If there was a sudden spike in Will Call orders, the picker couldn’t keep up and orders were delayed. Now, with paperless prioritization, the Will Call system looks at the urgency of each order, so it can be picked, packaged and ready for pickup within as little as 15 minutes. Customers, many of whom are local boat owners or mechanics that rely on parts and equipment from Fisheries to do their jobs, can come by and pick up their orders without any lost time or hassle. Latitude allows Fisheries Supply to have those crucial orders ready on schedule every time, which results in happy, loyal customers and repeat business.

To read this article in Industrial Supply, click here.