Fisheries Supply Makes a Splash with New Latitude-Enabled Will Call System

PathGuide customers have a knack for finding unexpectedly innovative uses for their Latitude systems. For example, marine distributor Fisheries Supply uses Latitude WMS to automate a high-speed Will Call order system that can have customer orders ready for pickup in 15 minutes. This gives the company a high value market differentiator that boosts sales and reinforces its commitment to customer service.

Fisheries Supply is a marine distribution center that has operated since 1928 in the heart of Seattle’s maritime industry. It deployed Latitude in 2010 to improve order accuracy, but soon found other ways that the new WMS could improve its business, such as job prioritization. By taking advantage of the WMS’s built-in algorithms, Latitude helps employees determine which item is placed in the picking queue first and ranks each individual order by importance. This allows each team to pick the most urgent items 100 percent of the time. Fisheries Supply then realized that this prioritization feature could benefit Will Call orders as well.

Before deploying Latitude, Fisheries Supply assigned Will Call items to a single picker. If there was a sudden spike in Will Call orders, the picker couldn’t keep up and orders were delayed. Now, with paperless prioritization, the Will Call system looks at the urgency of each order, so it can be picked, packaged and ready for pickup within as little as 15 minutes. Customers, many of whom are local boat owners or mechanics that rely on parts and equipment from Fisheries to do their jobs, can come by and pick up their orders without any lost time or hassle. Latitude allows Fisheries Supply to have those crucial orders ready on schedule every time, which results in happy, loyal customers and repeat business.

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